MindSight Privacy Policy


This Isobar Marketing Intelligence MindSight Direct (“MindSight”) Privacy Notice (“Privacy Notice”) is intended to inform you individually, or as a representative of an organization of which you are an employee or representative, (“you” or “your”) about how Isobar, a trading division of the global media group Dentsu Aegis Network, (referred to as “our”, “us” and “we” in this notice) may collect and further process your personal information when you use our MindSight service (mindsight.isobar.com).

1. The personal information MindSight collects

To deliver the Mindsight service, we process “personal information” or “personal data” –which is information that could be reasonably used to contact you, or to identify you personally, or that otherwise relates to you, such as, your name, email address and Mindsight account credentials (account username and password). We may also collect personal information you provide to us while interacting with our personnel via email.

2. How we use this information

Except where required by law, we only use the personal information you provide for the following purposes:

3. Our legal basis for processing your personal information

MindSight will process your personal information:

4. How we store your personal information

We are committed to ensuring your personal information is kept secure and confidential and not kept for longer than is necessary for your use of the MindSight services. When your personal information is no longer necessary (e.g., if you request that we delete your account), it will be deleted.

5. How we secure your personal information

We have appropriate security measures in place to prevent unlawful or unauthorised use, access or accidental loss of personal information. We also seek to ensure our service providers do the same.

6. How we share personal information we collect

MindSight will share your personal information:

7. Transfer to Other Countries

The systems MindSight uses to process your data are located in the United States. If you provide your personal information to us by using MindSight’s services, or by other means (including via registration and email), you expressly consent to the collection, processing, maintenance, and transfer of such information to the United States, which has not been deemed to offer adequate data protection by the European Commission.

8. Your rights regarding the personal information you provide to us

General rights

Users from the European Economic Area If you are from the European Economic Area, you have rights (with some exceptions and restrictions) to:

You may contact us about your rights or make the above requests by contacting our Data Protection officer in the any of the following ways: Address: Data Protection Officer, Dentsu Aegis Network, Regent’s Place, 10 Triton Street, London, NW1 3BF

Telephone: (+44) (0) 207 070 7700

Email: privacy@dentsuaegis.com

We will consider and respond to your request in accordance with the relevant law. If you exercise the rights above and there is any question about who you are, we may require you to provide information from which we can satisfy ourselves as to your identity. Updates

This Privacy Notice may be updated from time to time to reflect changes in law, best practice or a change in our practices regarding the treatment of personal information. If you do not agree to the changes, please do not continue to use our website. You should check this notice frequently for updates. This notice was last updated 24th May 2018.